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Amazon Lightning Deals/Sales – All Your Questions and Answered

Amazon Lightning Deals – All Your Questions and Answered


What are Amazon Lightning Deals?
Amazon lightning deals are flash sales on amazon where a product is featured for a certain time period like 4-6 hours on the Amazon Deals page,  and one of the most visited pages on Amazon. Lighting deals are usually run on the top demanding categories like electronic, clothing, home, and beauty product, and lightning deals aimed to offer short term attractive prices for high-demand products on Amazon,  thereby potentially increasing the chances of getting the high number of orders or sales for the seller during this lightning deals sales period. 

If you have been selling on Amazon for a long time, you may know that being competitive is not sufficient. A lightning deal is a way to increase your product visibility, increase customers, and sales on Amazon. If you are running the Lightning deals for your products then you have the opportunity to grow your sales quickly. In this Amazon Lightning Deals, only performing products will be offered by Amazon, non-performing products will auto boost because this will increase brand awareness and will also help you to generate additional sales per deal driven by higher traffic and better conversion. If you perform well in these Lightning Deals, then you are likely to generate more traffic to your products even in the non-deals period standing a chance to increase your business.

Important Note: Lightning Deals is exclusively for Prime members, only amazon prime members can take advantage of these deals.


After knowing the benefits of Amazon Lightning deals, it is important to know about their charges per Lightning deal.

What is the fee Amazon will be charged per Lightning Deal?
   

Type of deal

STEP level

Fee charges

Amazon-recommended Lightning Deals

Premium

INR 159 per deal

Advanced

INR 159 per deal

Standard

INR 179 per deal

Basic

INR 199 per deal

STEP LEVEL is decided by Amazon solely on the basis of their performance as a seller, for more information visit your Amazon seller central performance page.

When Amazon will be charged for Lightning Deals?
The charges towards lightning deals will deduct once a month, Amazon will be charged a flat fee based on your STEP LEVEL at the end of the month. Amazon will send you a consolidated email every month with the details of ASINs on which you configured the Lightning Deals. Amazon will send this report for the file on your registered email ID. You can view all your lighting deals with the details of the charges.

To generate this report from your Amazon seller central please follow the below steps.

1.     From the Reports menu, select Payments.
2.     Select Date Range Reports.
3.     Click Generate a statement.
4.     In the Generate date range report pop-up box, proceed as follows
      a.      Select report type: Transaction.
      b.     Select reporting range: Month or Custom, and the specified date information.
      c.     Click Generate.
           
ReReview your report in the list on the Date Range Reports page, and Download and open the file in Excel.

I hope this article will help you to know about Amazon Lightning Deals. Let us know if you liked the post.
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