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Amazon Step Dashboard/How beneficial it is for growing on Amazon as a seller

Today, we will discuss Amazon's Step Dashboard, in which will we learn about the STEPS/How beneficial it is for growing on Amazon as a seller?

STEP Dashboard is based on your performance, if you will perform well quarterly then it will take you to the next level where you will get other additional benefits to grow your online e-commerce business, and it will be changed quarterly example (Based on your performance from 1st October to 31st December 2021. Your benefits will be applicable until 4th April 2022).



Amazon STEP is a performance-based benefits program designed to help sellers accelerate their growth on Amazon. STEP simplifies the seller experience by providing customized and actionable recommendations to improve key customer experience metrics and unlock benefits across multiple levels like "Basic", "Standard", "Advanced", "Premium". These benefits include online and offline training, waiver in weight handling fees and lightning deal fees, faster disbursement cycles, priority seller support, and free world-class account management. Using customized and actionable recommendations, STEP enables sellers to improve their performance on key seller controllable customer metrics like cancellation rate, late dispatch rate, and return rate, among others. As sellers improve their performance, they can unlock benefits associated with each level.


STEP DASHBOARD LEVEL's
Basic, Standard, Advanced, and Premium

Let's take a screenshot to know better about it, you can also visit directly from your seller STEP DASHBOARD




Amazon has 4 stages/steps for all sellers or sellers who are selling through Amazon, and each stage has certain benefits and opportunities to grow more with Amazon. As we discussed above, Step Dashboard is based on seller performance, so it's also important how Amazon will check performance, and what part we have to work on to get Step benefits. 

Seller performance will be evaluated on pre-defined seller actionable metrics such as 
- Cancellation Rate
- Late Dispatch Rate
- Seller Controllable return 
- Out of stock 
- Prime Listing Customer Views,  and Regional In-Stock views
- Net Sales (in ₹ or in Units)*

The seller can unlock, standard, and Advanced level benefits for their Amazon account, and again if the seller will control these above departments and Net sales units/sales and stock criteria will match premium step, then you can be a premium seller as well. 

Seller performance evaluation metrics

Step Dashboard Criterias are here for all the STEPs, It will help you to know more about your business and performance.


Amazon STEP Benefits    
The below table will you to understand the benefits as per the Levels.

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